“Despite growth rates in Asia making negative headlines in recent times, they still leave their European peers far behind. With 7.7% growth China takes the lead, making East Asia one of the most attractive investment opportunities for European companies. However, Asia’s IP protection and enforcement often prove difficult for European companies, and a bias of local judges in favour of local manufacturers is often highlighted. Interestingly, our data has proven that perception and rumours on the state of IP in Asia are incorrect and dilute unbiased and rational decision making.”