Goodwill and Trademarks

Find of the day: a blog post by one of our favorite IP bloggers, David Lizerbram & Associates, on what Goodwill is and how it relates to Trademarks.

They articulate this key aspect of trademark law very well, including making the point that one may not be able to sell a trademark without also selling the goodwill, and even the business, already attached to that trademark.

Read their article here!