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Trade Secrets: Important Lessons for Management

September 19, 2018 @ 11:30 am - 2:00 pm

Data in various forms, along with innovative business models and strategies, form the core assets of most business. Protecting this information from loss and contamination is a critical responsibility of management. This discussion, led by Silicon Valley veteran Jim Pooley, will draw lessons from recent cases like Waymo v. Uber and a $706 million verdict in Texas.

Topics to include:

  • Three factors affecting “reasonable efforts” to protect confidential information
  • Major areas of information security risk and how to reduce them
  • How to create and sustain an effective program that aligns with existing company processes


James Pooley’s storied career mirrors the development and innovation of Silicon Valley. He began in Palo Alto in 1973 trying commercial cases, primarily fights between startups over proprietary technology. He was a senior partner at several large firms where he focused on trade secret and patent litigation.

In 2009, he was appointed by the White House to become Deputy Director General of the World Intellectual Property Organization, an agency of the United Nations, and was responsible for the international patent system (PCT). Upon returning to Silicon, he completed “Secrets: Managing Information Assets in the Age of Cyberespionage,” which is about the increasing difficulty of keeping corporate information private in a hyperconnected world.

In his private practice, he serves as a trusted advisor and co-counsel to legal departments and law firms on IP litigation and strategy, and conducts pre-litigation investigation and analysis of domestic and multinational IP issues, drawing on his global experience. He helps design and improve information security strategies and programs for companies, including trade secret risk analysis, protection systems, training, and crisis response. He frequently works in conjunction with cybersecurity professionals to limit risks to key corporate assets


September 19, 2018
11:30 am - 2:00 pm


LES Silicon Valley


Crowne Plaza Hotel 4290 El Camino Real, Palo Alto
Crowne Plaza Hotel 4290 El Camino Real
Palo Alto, CA 94306 United States
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(650) 857-0787