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August 8, 2018 @ 6:30 pm - 8:30 pm
William Seidel, President of America Invents, LLC, and author of “Licensing Myths & Mastery: Why Most Ideas Don’t Work and What To Do About It”, will discuss his next book Inventrepreneurship where the entrepreneurial inventor does it all.
Mr. Seidel is the principal of America Invents that develops, licenses, and markets products and is a consultancy for strategic development. He was an innovator in the solar energy industry in the 70s, the electronic toy industry in the 80s, the appliance, marketing, and infomercial industries in the 90s, and currently focuses on consumer products. With revenues of $2 billion in 50,000 stores worldwide, America Invents is one of few companies in this field creating sizable success.
As adjunct faculty at the University of California at Berkeley, he wrote, taught, and instituted Entrepreneurship & Innovationand the Direct Marketing Program. He also taught Product Development and Product Design at San Francisco State University.
Don’t have time for dinner? Pizza and beverages will be provided through LES and the California Invention Center.