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Branding and Trademarking Your Product

April 25, 2018 @ 6:00 pm - 8:00 pm

The next installment of the Navigating Through the Invention Process: From Idea to Product to Market series focuses on the next step in process, “Branding and Trademarking your Product.” In this session you will learn about developing a brand and bringing value to your product(s) by trademarking. In addition, best practices will be shared in continuing to protect your brand after your trademark is registered. Inventor and businessman Mark Publicover, co-founder of JumpSport (https://www.jumpsport.com/), shares his insight in developing a successful brand.


More about the Navigating Through the Invention Process: From Idea to Product to Market Series, presented by the Licensing Executives Society Silicon Valley Chapter and the California Invention Center–Got an idea but don’t know where to start?  This series will guide you through turning ideas into new ventures.  From researching and protecting your invention to packaging and marketing your product, each course targets steps you should consider for a successful product launch. Series topics include the following:

  • What is the patentability of my invention and how do I apply for a patent?
  • How do I evaluate the market value of my invention?
  • Who are my competitors and what is the size of the market?
  • Should I consider going into business with my idea?
  • Should I consider licensing and collecting royalties?
  • Where do I find funding?

Soody Tronson
, Founder and Principal, STLGip Intellectual Property Law Firm
Larry Udell, Chairman, California Invention Center and Licensing Executives Society, Silicon Valley Chapter

NEW LOCATION! The series has temporarily relocated to SJPL Works Career & Business Center on the Third Floor of the Dr. Martin Luther King, Jr. Library. The library is a block from the Silicon Valley USPTO. Parking in the 4th Street garage will be validated.


Silicon Valley USPTO


Dr. Martin Luther King, Jr. Library
150 E. San Fernando St. SJPL Works, Third Floor
San Jose, CA 95113 United States
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