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MIP Luxury Brand & Retail Forum 2015
September 23, 2015
From the Managing IP Website:
“With the world becoming more connected and customers spending a significant amount of their time online, it is crucial to be able to navigate this new landscape to protect and manage your brand in the right way. With the rise of social media and online marketplaces, marketing infringing goods and passing off established brands has never been so easy. Therefore, it is imperative to know every trick to protect your brand and connect traditional brand protection with new methods to safeguard your products online. The inaugural MIP Luxury Brand & Retail Forum will guide and advise you on all legal matters ranging from trade marks, brand protection, copyright and advertising law. By discussing the most pressing legal issues facing the luxury and retail industry, this forum will provide cutting edge legal advice and equip you with everything you need to know to protect your brand, both physically and online.”